What is the difference between Sportradar and Betradar?

Betradar is Sportradar's betting-focused brand. Betradar delivers the odds, live data and managed trading services that operators integrate, all built on Sportradar's underlying sports-data platform.

Can you integrate Sportradar's managed trading?

Yes. We can integrate managed trading services so risk is handled for you, or wire the raw odds feed into your own trading desk — whichever model you prefer.

What makes you the best Sportradar API provider to integrate with?

We don't just consume the odds feed — we map events and markets into your risk and settlement model correctly, load-test in-play performance before go-live, and can wire in managed trading if you want risk handled for you. That operational depth is what separates a working Sportradar integration from a fragile one.

Do you integrate Sportradar for operators in India, Bangladesh or the UAE?

Yes. We build Sportradar/Betradar integrations for operators targeting South Asian and Middle Eastern markets, including India, Bangladesh and the UAE, alongside the multi-currency and local payment support those markets need.

Odds & Sports Data

Sportradar (Betradar)

Global sports data, odds and managed trading. Integrate Sportradar / Betradar for premium pre-match and live odds, sports data, live tracker and managed trading across 40+ sports.

Integrate Sportradar (Betradar)All sportsbook providers

Supported sports & markets

FootballCricketBasketballTennisEsports40+ sports

Integration stack

REST / streaming APIsKafkaRedisNestJSGo

Overview

Sportradar (and its Betradar betting brand) is one of the world's leading providers of sports data and odds, covering an enormous breadth of competitions with deep market liquidity and reliability that operators trust for tier-1 betting products.

We integrate Sportradar's Odds, Live Data and managed trading services into your sportsbook, wiring real-time feeds into your markets, risk tools and live tracker so your players get fast, accurate betting across pre-match and in-play.

Capabilities

What Sportradar (Betradar) brings to your platform

Pre-match & live odds

Comprehensive odds across 40+ sports with low-latency live updates and automatic suspension.

Sports data & stats

Rich data feeds, results and statistics to power markets, widgets and content.

Managed trading services

Optional managed risk and trading so you can outsource book management.

Live tracker & visualization

Match trackers and visual widgets that boost in-play engagement.

Integration process

How we integrate Sportradar (Betradar)

A clear, low-risk path from scope to production — with monitoring and support.

Discovery & scope

We confirm the sports, markets and Sportradar products (odds, data, trading) your platform needs.

Credentials & environments

We provision sandbox access and map the feeds to your market and risk configuration.

Integration & mapping

We integrate the odds and data feeds, mapping events and markets into your sportsbook model.

Testing & go-live

We load-test in-play performance, validate settlement and move to production with monitoring.

Why us

Why operators choose Madhava

Launch in weeks, not years

Our white-label cores and pre-integrated provider library compress time-to-market from 18 months to as little as 1 week.

Built for emerging markets

Deep expertise in South Asian, African and Gulf markets — local payments, languages, currencies and regulatory nuance.

Own your platform

Custom builds with full source-code ownership and zero revenue-share lock-in. Your IP, your roadmap.

Data-driven retention

Built-in CRM, bonus engine, segmentation and analytics to grow lifetime value from the first deposit.

FAQ