Goalserve
Live scores, stats and odds across 25+ sports. Integrate Goalserve's live sports data feed for real-time scores, stats, lineups and odds across football, cricket, tennis and 25+ other sports.
Supported sports & markets
Integration stack
Overview
Goalserve is a sports data provider covering live scores, fixtures, statistics, lineups and odds across a broad range of sports, widely used for live-score widgets, stats pages and odds displays on sportsbooks and media platforms.
We integrate Goalserve's XML/JSON feeds to power live match centers, statistics pages and odds comparison features, normalizing the data into your platform's own data model alongside other feeds.
What Goalserve brings to your platform
25+ sports coverage
Football, cricket, tennis, basketball, American football, ice hockey and more from a single feed.
Live scores & stats
Real-time scores, match events, lineups and in-depth statistics for live match centers.
Odds data
Pre-match and live odds data that can be displayed alongside or blended with your primary trading feed.
XML/JSON delivery
Standard feed formats that integrate cleanly into an existing data pipeline.
How we integrate Goalserve
A clear, low-risk path from scope to production — with monitoring and support.
API access & keys
We set up feed access and authentication with Goalserve.
Data mapping
We map Goalserve's scores, stats and odds data into your platform's data model.
Live match center build
We build or extend live match center, stats and odds display UI on top of the feed.
Testing & go-live
We validate data accuracy against live fixtures before deploying with monitoring.
Why operators choose Madhava
Launch in weeks, not years
Our white-label cores and pre-integrated provider library compress time-to-market from 18 months to as little as 1 week.
Built for emerging markets
Deep expertise in South Asian, African and Gulf markets — local payments, languages, currencies and regulatory nuance.
Own your platform
Custom builds with full source-code ownership and zero revenue-share lock-in. Your IP, your roadmap.
Data-driven retention
Built-in CRM, bonus engine, segmentation and analytics to grow lifetime value from the first deposit.
Goalserve integration — FAQs
Related services
Other sportsbook providers
Explore more integrations we support.
Add Goalserve to your platform
Tell us about your platform and markets and we'll scope the integration, timeline and certification path.