Betfair API
Exchange prices and liquidity via the Betfair API. Integrate the Betfair Exchange API for real exchange prices, market liquidity and automated betting — ideal for exchange products and trading tools.
Supported sports & markets
Integration stack
Overview
The Betfair Exchange is the world's largest betting exchange, and its API exposes real-time back/lay prices, full market depth and bet placement to licensed partners and developers building exchange-driven products. Unlike a fixed-odds sportsbook feed, exchange data reflects prices set by other bettors in real time — the integration has to handle continuously shifting liquidity, partial matches and in-play volatility correctly, not just display a static price.
We integrate the Betfair Exchange API — the Sports API/AEP (Advanced Exchange Programme) for account and betting operations, and the Exchange Stream API for low-latency market data — to power betting exchange products, price comparison tools, liquidity-aware trading systems and automated betting strategies. Our integrations handle certificate-based and non-interactive (SSO) authentication, session-token renewal, and application key management so your platform stays connected without manual intervention.
Because exchange trading is latency-sensitive, we build on the Stream API's delta-based updates rather than polling REST endpoints for price changes, and layer in local order books, reconnection handling and heartbeat monitoring so a dropped connection doesn't silently leave your platform trading on stale prices.
For operators running automated strategies, we implement position tracking, exposure limits and settlement reconciliation as first-class parts of the integration, not bolted on afterward — because an exchange integration that places bets correctly but tracks exposure incorrectly is a business risk, not a technical detail.
We've delivered Betfair API integrations for exchange-style betting products, internal trading tools and price-benchmarking systems, and we scope every engagement around your specific use case — comparison, exchange product or trading bot — rather than a one-size-fits-all integration.
What Betfair API brings to your platform
Exchange prices & depth
Access real back/lay prices and full market depth (not just best price) for true exchange products.
Streaming market data
Low-latency delta-based streaming of prices and market changes via the Exchange Stream API for responsive trading.
Automated bet placement
Programmatic order placement, cancellation and replacement for bots and trading tools, with partial-match handling.
Account & settlement
Account funds, current orders, cleared orders and settlement data integrated into your platform in real time.
Multi-market coverage
Integration across the full range of Betfair Exchange sports and market types, from match odds to specials markets.
Risk & exposure management
Real-time exposure calculation and configurable position limits so automated strategies can't run past your risk tolerance.
Historical & analytics data
Integration of historical price and market data for backtesting trading strategies and building analytics dashboards.
Resilient failover & monitoring
Reconnection handling, heartbeat monitoring and alerting so connectivity issues are caught before they affect trading.
How we integrate Betfair API
A clear, low-risk path from scope to production — with monitoring and support.
API access & keys
We set up application keys and authentication against the Betfair developer program, including certificate-based login for automated systems.
Streaming integration
We integrate the streaming and betting APIs and map markets, runners and prices into your product's data model.
Order & risk logic
We implement order management, position tracking, exposure limits and settlement reconciliation.
Testing & deployment
We validate against live markets in a controlled way, load-test the streaming pipeline, then deploy with monitoring and alerting.
Why operators choose Madhava
Launch in weeks, not years
Our white-label cores and pre-integrated provider library compress time-to-market from 18 months to as little as 1 week.
Built for emerging markets
Deep expertise in South Asian, African and Gulf markets — local payments, languages, currencies and regulatory nuance.
Own your platform
Custom builds with full source-code ownership and zero revenue-share lock-in. Your IP, your roadmap.
Data-driven retention
Built-in CRM, bonus engine, segmentation and analytics to grow lifetime value from the first deposit.
Betfair API integration — FAQs
Betfair API integration by country
We integrate Betfair API localized for payments, language and regulation across our priority markets.
Related services
Other sportsbook providers
Explore more integrations we support.
Add Betfair API to your platform
Tell us about your platform and markets and we'll scope the integration, timeline and certification path.